…As You Navigate Change

This proven methodology is all about strategy: it strategically facilitates planning AND equipping you to lead yourself and others through change so you can more effectively achieve your goals, individually and as a team.

We'll start with this: what is the change that requires your attention?
We’ll work on…

  • How and why planning and leadership strategies overcome the overwhelming aspects of change
  • How to take emotion out of the planning process
  • Facilitate and inspire each attendee to create a plan (individually or as a group) and apply new strategies and disciplines so they can more effectively lead themselves and others through change

Also, you’ll gain…

  • A clear understanding of how the stress of change adversely affects individuals and teams
  • The top 8 ways to plan and lead yourself and others through change, no matter how tough things get
  • How to discover what it means to “be your best” and leverage your unique strengths to be more productive and successful
"Previous facilitators were not nearly as effective as you..."
“…most notably was the way you galvanized us. The methodology you used was much more precise and I personally felt like I was part of a solution with ideas and thoughts freely flowing. Thank you again for your innovative approach.”

Joseph Avena
Senior Director, IPRO

…At Brainstorming and Decision-Making

Rick has created an eight step process which produces smarter, better options and solutions. The “Solo Time” step you’ll discover is uniquely key to the success of this model, and there’s a reason for that.

"Without great solitude no serious work is possible." - Pablo Picasso

And yet the “Solo Time” will be effective only when the ground-work has been done.

Rick’s process does that as well as includes how to…

  • Establish the criteria which will be used to find and choose the best of the best strategies and ideas
  • Equally engage all of the participants
  • Make the decision-making process clear, sound and surprisingly easy

PLAN TO BE YOUR BEST …At Communicating

Equip yourself and your organization with seven powerful communication strategies so you can be more influential, achieve your goals and build trust-based relationships with your teams, clients and customers.

The success of your plan will be greatly determined by what and how you communicate.

The seven strategies…and the skills you’ll need…fully apply to organizational and individual communications, including:

  • Branding
  • Marketing and customer engagement
  • Internal communications and employee engagement
  • Sales
  • Presentations and speeches
  • One-on-one and small group communications


"Rick is a true communications pro."

– Nickolas Stavropoulos,President, KeySpan Energy, which he shared after Rick provided strategic direction for the introduction of KeySpan Energy to the New England market. Mr. Stavropoulos also added this about Rick’s work…

“You helped us plan and produce the most successful and unique sales and marketing meeting we’ve ever had. You worked with our objectives, a short time frame and our committee with leadership and talent.”

…As a Team

True team synergy is realized when together they reduce stress, work cohesively (in-person and remotely) and are on-strategy. There’s a plan for that, and together you’ll create it through Rick’s strategic process.

"Collaboration." "Team goals." "Accountability."

Those are just a few of the words shared by participants to reflect what they got out of Rick’s program, as well as what went into their team synergy plans. This is the path to greater employee productivity.

What’s included in Rick’s planning and teambuilding sessions:

  • Eight PLAN TO BE YOUR BEST strategies designed for developing a higher level of team synergy
  • A non-stop interactive experience
  • Personalized exercises and strategy questions based on the issues and priorities your team(s) are working through
  • Tailored brand-building elements and edutainment features (meaning you’ll have fun in the process)

Contact Rick today to discuss your team synergy goals and needs.

"Our leadership team needed to overcome tough challenges..."
“Rick delivered the best program we ever had, with new and very usable, practical tools, and we became more a motivated and re-energized team in the process.”

Jay White
Owner, Burger King Franchise: Two Guys Foods, Inc.

PLAN TO BE YOUR BEST …At Employee Engagement

Today’s low level of engagement has a costly effect on the bottom line, productivity, team synergy and the health of each individual in the organization. But there’s a plan for this.

And it's waiting to be crafted for your unique culture...

Here’s a sample of what you’ll gain:

  • How to create an employee engagement plan that’s in alignment with your goals, culture and organizational mission.
  • How to measure engagement now and later so you can demonstrate results and improve engagement in the process
  • How to leverage the most engaging communications strategies which build trust-based relationships and drives positive change
  • How to plan and produce shared experiences which build engagement, team synergy and your brand

To request a complimentary consultation, please contact Rick directly using the form below.

"It accomplished what we planned…to engage..."
“…to get them involved and to motivate them for the upcoming sales year. We hit all the bases. It was great.

Steve Graham
Thomas J. Lipton Company

..At Marketing

Is it time to reimagine your branding and marketing and achieve better results. As a marketing and communications expert and consultant to hundreds of clients, Rick will show you how.

+81% +43% +100% +27% +71% These actual outcomes...

…are what Rick’s clients have achieved from applying the strategies within PLAN TO BE YOUR BEST …As You Navigate Change.

It’s a more effective way to…

  • Branding
  • Developing marketing strategies and plans
  • Messaging development
  • Brainstorming and decision-making
  • Effective promotional development
  • Tactical communications
  • Fundraising (for non-profits)

With the experience from Rick’s 30+ years in all forms of marketing, together you’ll drive change and achieve your goals.

"In the five years I worked with Rick, I counted on his advice..."
“…and good judgment, and it never failed me.”

Joan Fallon
Vice President, External Affairs, Tufts Medical Center and the Floating Hospital for Children

…As a Facilitator

More than just holding effective meetings (remotely or in person), the success of your teams…and your leadership…will be greatly determined by your ability as a facilitator.

And effective facilitation begins before the start of any meeting.

While your personalized program will depend on your current skill level and goals, it will draw on the three main parts of the PLAN TO BE YOUR BEST framework:

  • Leadership and planning strategies and skills
  • Commmunication strategies and skills
  • Brainstorming and decision-making processes

To request a complimentary consultation, please contact Rick directly using the form below.

"Rick is a true communications pro."
“You worked with our objectives, a short time frame and our team with leadership and talent.”

Nickolas Stavropoulos
President, KeySpan Energy

…At Planning

If you’re asking questions, then you’re planning (sort of). The challenge is to ask the right questions, get sound answers and turn them into results. Real plans produce better results.

If you're ready to plan, then you're ready to take your...
…success to new heights…in work, in life, and in your relationships.

The key is to know how to plan and how to implement.

These are learned skills. We’re not born with them. And even though most people and business don’t plan, studies show planning and taking specific actions dramatically increase your odds of achieving your goals.

Rick will partner with you and show you how.

To request a complimentary consultation, please contact Rick directly using the form below.

"The people who plan and know what it means to..."

“…be their best are going to be the most successful.”

Rick Cram

…As You Navigate Pain

No matter the type of pain you’re experiencing, I know that it’s exhausting and that it effects every part of you (mentally, physically, emotionally and more).

Based on the proven facets of the PLAN TO BE YOUR BEST approach and on my experience with seven surgeries on my left knee, 40+ years of being my best at pain management and persevering through intense daily pain, I can help, beginning with a combination of understanding and encouragement.

Please contact me for more information.

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