Nationwide B2B Promotional Tour
Scotiabank wanted to capture the attention of mortgage brokers across the country. They needed something bold and engaging.
Rick Cram developed a series of events that delivered.
Using an original game show production, Rick was able to entertain and inform over 500 mortgage brokers.
Scotiabank's mortgage lending surged to a commanding lead in market share.
7 Success Tips
- Create a concept that reflects the uniqueness of your brand
- Make it highly interactive
- Use the power of Q&A to make it educational
- Group people into teams
- Give them the option to sit or stand
- Think of your next event as "live social media"
- Apply performance metrics; you'll see results you can use