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CUSTOMER ENGAGEMENT FOR THE BOSTON BRUINS, a professional ice hockey team based in Boston, members of the Atlantic Division of the Eastern Conference of the National Hockey League.

For over 20 years such companies as Dunkin Donuts, ESPN, Fidelity Investments, Microsoft, and Scotiabank have asked Rick to create and host customized game shows for their customers and employees because of his enthusiastic and witty style of engaging audiences and having become known as having a game show specialization ever since he created and hosted the longest running promotion for Marriott.

Challenge

The Boston Bruins raised the price of season tickets by more than 30% and needed to say “thank you” to their thousands of season ticket holders who stayed faithful

Objectives:

  • Create a new and different fan appreciation event in “The Garden”
  • Feature the Boston Bruins team players in a way never before seen by the fans
  • Include opportunities for season ticket holders to be on stage with the Bruins players

Solution

“Bruins Game Show Live” Starring the Boston Bruin Players

Rick Cram produced and hosted the first-ever game show event by the Boston Bruins, featuring the entire Bruins team in three interactive games, with numerous opportunities for selected season ticket holders to participate on stage.

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Results

Over 5,000 season ticket holders attended and raved it was the “Best event Bruins have held for the fans. Family Feud was hysterical.” -kitode.

Social media lit up with more applause:

“That was the funniest thing ever! I was in tears I was laughing so hard” –brittanyrossyogabrit

“This was amazing night can’t wait to have another one” –hjuppe

“omg this is the greatest” –beccac246

EVENT PHOTOS